CLIENT: Serif Creative

PROJECT: Website

AGENCY: Serif Creative

ROLE: Creative Direction

Serif Creative provides a holistic approach to the client's marketing needs, ensuring that every creative production is met with thoughtful strategic consideration.

A new, completely custom website was needed to better communicate that business positioning, and provide an authentic reflection of the agency itself.

We set out to emphasize clarity, impact, and purpose to ensure that potential clients and future partners quickly gain an understanding of what to expect from working with Serif Creative. A major contributor to this is the structure of the Work section which leaned more towards a case study approach over gallery a based portfolio.