Range Of Experience
One of my greatest assets is a wide breadth of brands and subject matter, each with unique challenges and needs. This allows me to have a greater field of view, providing more ways to approach strategic and creative ideas for a client's needs. Below are some of the brands I have had the privilege of working on.
Serif Creative is a Columbus, Ohio based agency with a focus on holistic branded content creation for clients including digital marketing, websites, video production, branding, social and more.
Creative lead for the generation and presentation of all creative ideas and marketing strategies
Oversight on the production of all design, video, animation, and audio
Active engagement with all clients throughout the relationship in partnership with the account leads
Provided team leadership for the creative studio, video production, contractors and vendors
Led multi-day strategy/innovation summits for clients both off and on-site including ideation sessions, and a comprehensive presentation for go-to-market strategies
Personal mentorship of creative staff to ensure healthy growth and outstanding performance
Key role in new business development and presentation
Leadership role in Serif’s internal operations and business growth
Clients Include: Genesis Health Care, Accenture, Abbott Labs, Driven Foundation, Olentangy School District, Safelite, Wolfsridge Brewing, and Feazel Roofing
BOSUN AGENCY (Dissolved)
2017-2018
CO-FOUNDER, CHIEF CREATIVE OFFICER
A creative agency focused on web-based solutions, content strategy, and brand experience..
Creative lead for all client work including idea generation, creative strategy and execution oversight
Led innovation projects for clients needing new avenues of digital expansion and forecasting product trends
Key role in new business development and presentation
Creative team management including studio production and contractors
Led early agency development, branding, internal practices and standards
Clients Include: AEP Kyte Works, Rhove, Wendy's, Bundy Baking Solutions, Hot Chicken Takeover, MANE Flavors, Pacific Handy Cutters, Eberstein-Witherite Law Group
IBM iX (Formerly Resource/Ammirati)
2016-2017
CREATIVE DIRECTOR
Internal digital agency of IBM focusing on innovation, specializing in omni-channel brand experiences for consumer goods and retail industries.
Creative Lead for all assigned brand initiatives including brand strategies and creative execution
Team leadership for 8-10 creatives including designers, copywriters, and motion/video
Managed individual growth of direct reports and was requested to mentor others within the agency
Provided creative oversight for new business ideation and presentation
Program development and creative for Resource/Ammirati - IBM iX branded podcast program
Clients Include: Nestlé Toll House, Nestlé Baking, Libby’s, Exal, and DSW
Leading midwest digital agency with a focus on strategy, specializing in omni-channel brand experiences for consumer goods and retail industries.
Creative Lead assigned to entire haircare division of P&G, responsible for all digital brand campaigns, strategies and initiatives as well as Haircare Division innovation sessions and summits
Team leadership for 8-12 creatives in Columbus and Cincinnati including designers, copywriters, and motion/video focused on P&G work
Creative Lead assigned to Pizza division of Nestle, responsible for all digital brand campaigns, strategies and initiatives as well as Pizza Division brand innovation summits
Creative representative for P&G and Nestlé led off-site agency summits for innovation and forecasting
Team leadership for 8-10 creatives including designers, copywriters, and motion/video focused on Nestlé work
Managed individual growth of direct reports and was requested to mentor others within the agency
Requested to serve as the guide and mentor for the growth of several struggling creatives
Provided creative oversight for new business ideation and presentation
Clients Include: Nestlé Very Best Baking, California Pizza Kitchen CPG, Libby's, Nestlé, DiGiorno, Pantene, Herbal Essences, Head & Shoulders, Aussie, Clairol, Clairol Pro, Nice & Easy Fekkai, United Dairy Farmers C-Store, and Homemade Brand Ice Cream
RESOURCE/AMMIRATI
2010-2016
CREATIVE DIRECTOR
SHOP NBC (Now Evine)
2010
DIRECTOR OF CREATIVE SERVICES
Multi-channel shopping network specializing in televised home shopping located in Eden Prairie, MN
Leadership and oversight for all creative output for product channels, brands, and internal initiatives
Creative lead for planning and strategy in conjunction with sales, analytics, and show production
Management of the creative department, expansion and operations
MRM / MCCANN
2006-2009
ASSOCIATE CREATIVE DIRECTOR
The digital extension of MCCANN focused on consumer goods and services located in Minneapolis, MN
Led all digitally focused creative campaigns and initiatives through concept and development for General Mills and Nestlé brands
Leadership of 5-8 creatives including designers, copywriters, and motion graphics artists
Creative lead for new business ideation and presentation
Clients Include: Nature Valley, Chex, Cinnamon Toast Crunch, Cascadian Farm, Purina Dog Chow, Coffee Mate, Taster’s Choice, H&R Block, PNC, United Health, Fiserv, and Target
Agency focused on emerging digital services and print located in Irvine, CA
Leadership for generation and development of creative ideas and strategies
Creative oversight for all digital and print campaigns and initiatives
Leadership of 5-8 creatives including designers, copywriters, and motion graphics artists
Creative lead on direct marketing, print, outdoor, and POP
Leadership and oversight for all internal branding initiatives
Leadership role in the early development of the agency
Clients Include: Mitsubishi Motors, Mitsubishi Television, Mitsubishi Electric, Mitsubishi Global, Pacific Life, Verizon, Finance America, IndyMac, Rhino Linings
10TH DEGREE
2002-2006
ASSOCIATE CREATIVE DIRECTOR
NINE DOTS (Dissolved)
1999-2001
GRAPHIC DESIGNER
Agency focused on emerging digital services and print located in Irvine, CA
Generation of creative ideas and design execution for branding, websites and digital ads
Clients Include: General Motors, Qualcomm, Adaptec, Rainbow Technologies, Continuus, BroadLogic
EDUCATION
LAGUNA COLLEGE OF ART AND DESIGN
1998
BFA in Graphic Design
CONTRIBUTING INTEREST
THE GUITAR KNOBS PODCAST
2016 - PRESENT
FOUNDER & HOST
Podcast for guitar enthusiasts focusing on interviews with builders of guitars, effects, amplifiers, and gear.
Oversight and production of all creative content and branding
Conducted over 150 interviews and discussions
Published over 160 episodes
Oversees all guest relations and scheduling
Downloaded in over 150 countries
Exhibited in guitar shows nationally
THE COLLEGE OF VISUAL ARTS (Dissolved)
2008
ADJUNCT INTERACTIVE DESIGN INSTRUCTOR
Fine arts and design school located in St. Paul, MN
Course Included: Intro to Interactive Design and Motion Graphics
22 students
Created curriculum for the course
LAGUNA COLLEGE OF ART AND DESIGN
2004 - 2006
ADJUNCT DESIGN INSTRUCTOR
Fine arts, design and animation college located in Laguna Beach, CA
Courses included: Visual Thinking, Intro To Graphic Design, Graphic Design 1
10 - 15 students per class
Created curriculums for each course I led