CLIENT: AEP/KYTE WORKS

PROJECT: Campaign

AGENCY: Bosun

ROLE: Creative Direction

AEP is one of the largest electric utilities in the U.S., serving nearly 5.4 million customers in 11 states. With a vision to provide progressive, environmentally conscious offerings for their customers, AEP created an internal innovation lab to ensure authenticity and clear purpose for the consumer.

We worked closely with the innovation team to create a new brand and campaign to communicate forward-thinking and mindful energy-related offerings for the AEP consumer.

The newly branded innovation group, now called Kyte Works, is responsible for making new and progressive ideas become reality. When working on an idea you have to have focus, yet allow the idea to wander and flow, much like flying a kite. There is also the nod to Mr. Franklin’s historic encounter with electricity while flying his kite as well.

We provided The brand name, logo, mission statement and initial launch website. Kyte Works first product to market was an Electronic Vehicle charger. The internal marketing team needed strategic help with bringing the new brand to Electronic Vehicle dealerships and to consumers as well.