I began work on the DSW social channels in an effort to create continuity in their content, which was lacking creativity and strategy.

I provided creative direction and strategy for their monthly social calendar that would align with their internal sales campaigns. This allowed us to create a wide range of social content that had focus, yet was appropriate for the channel it was created for.

Providing DSW with a solid creative strategy and following the analytics allowed us to gain freedoms to push their content further than they would have allowed without it, which took their online channels to greatly increased metrics and sales.

We launched their Snapchat program and their Instagram stories with a heavy focus on longer contextual stories that the single image post could not provide.