CLIENT: Genesis Healthcare System

PROJECT: Video

AGENCY: Serif Creative

ROLE: Creative Direction

Genesis Healthcare System approached Serif Creative to create a promotional video for their Heart & Vascular department with a focus on a procedure called TAVR, a Transcatheter aortic valve replacement is a way to replace the aortic valve without open-heart surgery.

The procedure is revolutionary but difficult to explain to potential patients. Our goal was to focus on the life-changing benefits that Genesis can provide through this procedure.

Aside from the procedure itself, it was paramount that Genesis’ patients understand the high level of care they will receive extending from the moment they walk in, to the time they leave for home from a variety of staff members.